How to Optimize Your Website Like a Pro
Your website is a great place to promote and grow your business, but the mere online presence isn’t going to cut it. With the number of websites growing each second and a competitive market, you have to be one step ahead of the fierce competition.
Outstanding, search-friendly website is the best way to generate and monetize your website traffic. This also means you need to optimize your website to rank high in search results.
This is an ongoing work since your site will have to keep up with constantly evolving Google’s search algorithm.
Website content can make or break your conversion rates. The 10 tips listed below will help you optimize your site and build lasting relationships with your visitors.
01. Create Relevant & Meaningful Content
Remember H.R.M.– her royal majesty the content! H.R.M. stands for high-quality, relevant and meaningful. That is exactly how your content needs to be, with keywords in mind.
Make sure to publish new and original posts regularly.
Engaging content that delivers true value is the backbone of your website and your business. It can either drag your website rankings down or make your website thrive!
02. Publish Video Content
If you are looking for ways to increase traffic to your website – including video content is tried and true. A video with compelling storytelling that evokes emotions can get you more leads and conversions.
To fully optimize your video, use keywords in titles and in the meta descriptions too. Transcribing the video and using the text in a blog post is a great way to improve video search engine optimization.
Don’t forget to include specific calls to action!
03. Improve the Load Time of Website’ Pages
Your website needs to be fast-loading (both desktop and mobile versions) or it will rank low in search engine results and you will lose potential customers.
Staggering 53 percent of mobile users leave the website if it takes longer than 3 seconds to load. Slow running websites and distracting popups will ward off any visitor.
Pages that load quickly will not only get a higher ranking but will also boost conversion!
Google Speed Insights helps you determine your site speed and suggests how to make it faster.
04. Provide Better User Experience
Easy and smooth navigation is your main goal. The website needs to be pleasant and intuitive so that visitors can easily find what they are looking for. Avoid putting a load of information on your visitors as it can get them confused and distracted.
To maximize conversions, navigating through your site’s pages should be as easy and fast as possible.
The conversion rate optimization tool uses the human tendency to imitate the behavior of others to build credibility and increase conversions. This smart app boosts conversions by showing notifications of the latest leads and purchases on your site. Brilliant, right?
05. Responsive Web Design
In August 2019, mobile devices accounted for more than 50 percent of web page views worldwide, according to Statista. With this information in mind, it is obvious your website needs to be responsive, or in other words, work well on smaller devices like laptops and smartphones.
A mobile version of your website provides your visitors with better user experience and easy navigation, regardless of the screen size and type of mobile device.
06. You’ve Already Heard It – but Keywords Are Major!
To increase your site’s optimization and get more conversions, you need to include the right keywords. The first step is to conduct extensive research to find relevant keywords for your business.
Google Keyword Planner can help you identify appropriate keywords within your industry. Make sure to opt for those with low competition and high search volume.
For best results, incorporate the keywords naturally in descriptions, headlines, content, images, and URLs.
07. Simplicity – One of the Most Important Web Design Principles
Visitors can get distracted and overwhelmed with too many elements. Keep minimalism in mind when deciding on a website design.
Less is more in terms of conversion rates.
Be careful with additional elements like web push notifications and pop-ups. They can be annoying to your consumers and lead to abandoning the site.
When it comes to successful CTA (call-to-action) button, the design has to be simple, striking and action-oriented. Put one main CTA button on a distinguished area to make it stand out and generate more conversions.
08. Use the “F” Pattern – People’s Natural Screen Scanning
When browsing through web pages, users tend to read the screen in an “F” layout. This means you should place the most important elements and calls to action in the hot spots – the areas with the highest visibility.
09. Incorporate Faces to Build Trust & Increase the Engagement
Human faces have a power of attraction and more – they help build a relationship and establish trust. Including faces into your blog posts, testimonials and landing pages can boost engagement due to a stronger emotional connection.
You can hire models or just use stock photos. Make sure to opt for faces that represent your brand well and that your target audience can relate to.
Website optimization can increase your online visibility and improve user experience. And you know what else?
Starting an online presence and making your pages search-friendly will cost you a few dollars in comparison to the possible outcomes. It might take some time to see results, but hitting the first page of Google is worth the effort!
About The Author
Follow Peter on Twitter for more tips.