Excelsior works predominantly within the health and fitness industry to develop staff that enhance the culture, experience and reputation of businesses. In turn, this drives adherence and a healthy bottom line. They do this in person or through their digital learning platform.
This is where came in to create a short motion graphic that explains the digital learning process in under a minute. With the key points agreed, we use these to create a script containing the least amount of words possible.
I then create a set of on-brand visuals that will illustrate the dialogue and start adding in the motion. I keep it fast and snappy to ensure the viewer gets a sense that the info is coming thick and fast making them more likely to watch until the end.
When this all looks good, we hand over to Prudence who recorded the voiceover. Add in some sound FX to create a final layer of immersion and there you have it! A quick punchy way to get a product or service across without impacting on the viewers precious time.
Visit Excelsior for your teams’ development of knowledge skills and behaviour change.
Contact me if you would like your own explainer video.