Sieve Studio was recently invited to produce a film for The Ivy Cambridge Brasserie – the newest addition to the world famous Ivy Collection restaurants.
The Ivy, founded by Abel Giandolini and Maître d’Hôtel Mario Gallati, has been a firm fixture on London’s dining and social scene since its foundation in 1917.
Its unique and vibrant surroundings can also be found across their select group of upmarket brasseries and neighbourhood cafés across the UK.
The Ivy Cambridge Brasserie, now open is located on the bustling Trinity Street in central Cambridge. The restaurant makes for an ideal spot to enjoy an accessible all-encompassing menu, serving British classics from dawn until dusk, including breakfast, elevenses, weekend brunch, lunch, afternoon tea, light snacks, dinner and cocktails.
The brief for this production was themed around World Book Day, and at the centre of this campaign is the work crafted by Justin Rowe.
His sculpture of the iconic Cambridge building, was commissioned by The Ivy Collection to celebrate the launch of the new Ivy Cambridge Brasserie and World Book day 2018.
To see more work from Justin Rowe