Software and Apps for Your Fashion Startup
Starting your own fashion business has never been as easy and as challenging at the same time as it is at this very moment. The fashion market is brimming with new brands, while the old ones together with the newcomers strive to find the best possible solutions to make their voices heard and their designs seen. Yet, the rise of technology has allowed us to simplify and grow our fashion dreams into true fashion icons, both in terms of profit and reputation.
Whether you’re just looking into various ways to boost your business, or you’re well on your way to the stars, the following digital innovations will be your go-to solutions to many an inevitable fashion problem that will arise.
Master money management
If you have started your fashion adventure primarily as a footwear designer, not a business maverick, for instance, then you might feel overwhelmed by the ins and outs of financing and monitoring the cashflow of your new business. This is where technology truly comes to shine, as you can have access and retain control over your budgets on your computer as well as on the go using your phone – Androids and iPhones included.
Smaller companies can benefit from a budgeting app such as Mint, while you can also consider a smaller investment into a solution such as Zoho, where the trouble of invoicing, billing and tracking your budget becomes much simpler. It’s key to retain visibility over your funds, and tech is here to help with a growing business so that you can focus on actual growth.
Better omnichannel control
Omnichannel has become the buzzword of the century ever since ecommerce started flourishing, and for an excellent reason. It’s no longer viable to merely exist as a brick-and-mortar store, or a fashion design studio (no matter how uniquely vivid that experience may be), nor is it acceptable to have a vague digital presence. The time has come to be everywhere, at all times.
For a busy fashionista taking care of her own fresh line of garments, this feat can be a painstakingly difficult one, hence the need to consider expert help. After all, no startup can afford missing orders or a poorly-monitored inventory, and a single POS solution can help you earn your peace of mind. Software saves the day once more!
Manage your inventory
There’s no such thing as thinking too far ahead in the world of business, especially if you run a fashion store. Competitors pop up so fast that it might be the closest thing to the speed of light we have managed to produce, so planning ahead means ensuring your business a safe route towards growth. Perhaps you now sell your clothing items from a single studio but rest assured that the right marketing strategy will have you juggling multiple warehouses and orders flooding in from all over the world.
This is where solutions by experts such as Niche Fashion Technology become pivotal in letting you have your hands free to deal with day-to-day issues, without losing oversight or control over your inventory and sales rates. Add to that a low stock alert, and all the crucial math has been done for you!
Connect with influencers
Fashion is all about self-expression and authenticity, and as such, it thrives through like-minded individuals who appreciate style and share your brand values. However, finding these special and powerful individuals on the ever-growing social media can be quite a challenge, since your expertise perhaps mostly lies in finding fellow designers.
Instead of sourcing out profiles one by one, you can peruse registered influencers on platforms such as Deep Social, where the right match for your brand could be mere clicks away. Then it’s up to you to build the right pitch and nurture that relationship through honesty.
Website SEO management
Everything from building to maintaining your website plays into how well it will rank on search engines, not to mention how happy your customers will be with the experience. Instead of opting for a dull, templated website with little to no optimization involved, it’s best to find the best customizable website package for your brand.
It can include anything from loyalty programs, short and sweet checkout options and a sleek, engaging shopping experience with the right amount of video content. You can go a few steps further and blend your digital with your brick-and-mortar by offering in-store pickup and allow your customers an even more personal experience when they talk to your sales experts on the spot. Simplicity paired with diversity is a winning recipe for SEO success, and you’ll soon see your fashion brand explode with sales!
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